Image 1: Tweets From Underground 
Image 2: Community Standards (2016)

Continue reading “A3 FINAL SUBMISSION”


DL A3: Concept 3 – 3rd draft


I have edited the green coca cola sign to read ‘augmented’ life, to try make the concept clearer. It’s a very busy image, but I think that’s the point. The bombardment of advertising when compounded with augmented reality results in an overwhelming amount of  visual stimulation.

DL A3: Concept 3 – 2nd draft


Duplicated background layers to create colour splash, which highlights the advertising elements focussing on.

Each of these elements (realestate.com.au, coles online shopping, coca cola and legion cabs) then has a pop up window which simulates an augmented reality where users can engage with advertising on the spot.

I’m not sure it’s clear that this is an augmented reality? Maybe it needs some google glasses or something?

DL A3: Concept 2 – 2nd draft


After receiving feedback from Ellen, I have come to my second iteration of this concept.

I have streamlined the concept to focus in on community (double) standards on social media, particularly with regards to issues of gender equality.

I replaced Rihanna with a cropped portrait of Boticelli’s Birth of Venus, a symbol of western classical beauty.

I’ve layered some ‘edits’ (mute button and a male nipple) over the classical painting to better adhere to the ‘community standards’ of social media platforms like Facebook and Instagram, and topped it off with a caption “#NotAllMen”, alluding to the popular line toted by online Meninists. I’ve outlined the edits in red to highlight them against the desaturated background, and symbolise the correcting nature of their application.

I’ve renamed the Instagram account ‘CommunityStandards’ for clarification of who it is that is enforcing these edits.

I’ve kept in Rihanna’s profile picture in the top left corner, as a subtle allusion to her particular battle with being banned from Instagram as a result of baring her female nipples.

I’ve kept the instagram frame, with the hundreds of thousands of followers and likes, because despite the negative comment this image seeks to make against the social media platforms (and their censorship enforcement), the platforms also perform an important function in creating a vehicle for expression for those that disagree and seek to build awareness of these gender issues.

DL A3: Concept 1 – 4th Draft

tfu-4th-draftAfter receiving feedback from Max on how I might strengthen the theme of isolation by abstracting the tweets from the users below, I have come to my 4th draft for this concept.

I flipped the image horizontally, to better direct the viewer’s attention by having the focal point at the top left, as opposed to top right. I also desaturated the background colours further, decreased the opacity of the bottom tweets and added a diffusion filter to abstract them and increase focus on the top tweet. Lastly, I adjusted the framing to better centre the lines of yellow lights that also act to create a depth of field and draw attention from the darkness of the lower foreground towards the light of intended focal point. I’ve left a small amount of colour on the user at the top left, to separate them from the others.