DL A3: Concept 3 – 2nd draft


Duplicated background layers to create colour splash, which highlights the advertising elements focussing on.

Each of these elements (realestate.com.au, coles online shopping, coca cola and legion cabs) then has a pop up window which simulates an augmented reality where users can engage with advertising on the spot.

I’m not sure it’s clear that this is an augmented reality? Maybe it needs some google glasses or something?


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